Hi, Anja here! kinderklubb is a family-run business I started with my husband, Sam.

After 10 years working in music, e-commerce and marketing at Google and Youtube, I wanted to put my skills to use in a field I deeply care about, food education for kids! I’m from Germany where family meals and quality ingredients are paramount. Sam is a veteran commercial producer, musician and dedicated home cook (he slays in the kitchen). He's responsible for driving quality, relevancy, and innovation across all of the the company’s products. 

We believe that introducing food, cooking, and eating concepts to little kids early on, through media they can appreciate, is key to encouraging them as eaters. If we can elevate their awareness of different foods they will be more open to trying them, easing mealtime woes for parents and establishing foundational healthy eating habits in kids that will last them a lifetime. 

xx,
Anja